22 Tips for Running Your SaaS Website

May 31, 2021, 10:54 a.m.
Beginners SaaS · 2 min read
22 Tips for Running Your SaaS Website

Running a website for your business is hard. Running a SaaS website in 2021 is even harder. To make it easier, we’ve put together this list of 22 tips for running your SaaS website in the year ahead.

  1. Determine your purpose — what will your product solve?
  2. Define clear goals. What are you trying to achieve?
  3. Make sure your business is transparent and trustworthy.
  4. Create a unique persona and tone of voice for your brand.
  5. Make sure your website is responsive and works on all devices.
  6. Use a mobile app instead of a website for customers to make appointments.
  7. Make navigation clear — don't be too clever.
  8. Add an analytics tool so that you can see how customers are using your website. 
  9. A/B test of landing pages on your website to improve conversion rates.
  10. Choose a Content Management System that suits your needs.
  11. Create a feedback form on your website, so you can improve your product or service.
  12. A/B test to learn how customers interact with your site — and use this information to optimize their experience.
  13. Add a live chat button — give your users the ability to chat live with a real person. 
  14. Or implement a chatbot to answer customer questions and make it easier for customers to schedule appointments online. 
  15. Add a knowledge base, which customers can check to find answers to questions they have.
  16. Use AI to automate tasks for your customers — e.g. recommend products based on past purchases.
  17. Add a blogging section to your website.
  18. Create user-generated content — ask your customers for their best tips and tricks.
  19. Offer a free trial.
  20. Offer a deal to reoccurring customers — they get $5 off their next billing period or a free consultation.
  21. Use A/B testing to find out what works best for your marketing campaigns, and where improvements can be made.
  22. Use a referral program to encourage existing customers to refer their friends.

One of the biggest challenges for SaaS is that it requires significant ongoing effort. What launched as a simple, straightforward idea turns into a complex and time-intensive business — but if you’re prepared, you can get through this phase.

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