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Mozbar is the most sophisticated SEO toolbar created by Moz. It can help you perform SEO analysis on any web page. Mozbar can provide you with webpage analysis about page elements. It can also provide link metrics of certain pages and much more, all discussed in detail below.
Why choose Mozbar?
SEO (search engine optimization) is a vast field but there are a few key elements needed to rank well.
The key elements include:
But, people often forget the most important SEO strategy is to keep an eye on your competitors.
In order to rank, you must keep a close eye on your competition to find out what keywords they use, the back links the have, and which keywords their content ranks under. All of this information is necessary to perform complete SEO analysis of your content and Moz helps you get this information with just a simple browser extension.
Reasons to choose Mozbar:
How to get Mozbar extension?
Mozbar extension is available for Chrome browser; you simply download the extension from Chrome web store.
1. Open customization options on Chrome.
2. Navigate to more tools.
3. Open extensions.
4. In extensions tab, open Chrome web store.
5. In Chrome web store search for Mozbar and install the extension.
6. Once you have installed the extension, you will see Mozbar icon in your Chrome toolbar, from where you can access your Mozbar.
Mozbar SERP mode
Whenever you are on a search engine and your Mozbar is enabled, than the bar will automatically go into SERP mode. In this mode Mozbar will allow you to export your SERP analysis report in a CSV format to your device. This search engine result pages (SERP) report will contain a list of all the search results that appeared on the SERP. Along with those results URLs and titles, SERP analysis will contain following data as well:
You can import the SERP analysis report by clicking on the highlighted button.
Mozbar main features
Main Mozbar automatically appears whenever you visit a website. It looks like this:
Main Mozbar tells you the page authority (PA) score, domain authority (DA) score and information about links to the website. Apart from this information, Mozbar extension also provides the following information and features:
1. Page analysis:
You can view the page analysis tab by clicking the highlighted button:
After entering the page analysis tab you will see following information:
On-page elements are the elements of a page that are optimized to improve the web page's search engine rankings. The process of optimizing On-page elements is known as On-page SEO.
Mozbar extension provides you information for following on-page elements:
Once you have all this information about your competitor’s web page, you can easily use this to your advantage and perform on-page optimization of your own page.
Mozbar general attributes tab provides following information:
Link metrics tab provides you information about:
2. Highlight links:
Highlight links tab is accessed by clicking on highlighted button:
Highlight links tab is a very useful feature of the Mozbar extension that can tell you about:
All you have to do is go into the highlight links tab and select the links you want to see, Mozbar will highlight all the selected links on the web page. Apart from that, there is also a search bar in highlight link tab where can enter any word and Mozbar will highlight that word everywhere on that webpage.
3. Page optimization:
The page optimization feature is another useful feature for SEO. It provides different page optimization suggestions that you can follow to increase your domain authority and land higher on SERP rankings.
How to use page optimization:
After clicking optimize you will be provided with three new tabs:
When you click on the summary tab you will see page optimization score, this score is out of 100 and is calculated using 27 different page optimizing factors. Moz SEO experts have defined these 27 factors based on their experience and search engine knowledge. The higher the score, the less optimization is required for a certain keyword.
In this page optimization tab, certain “Fixes” are suggested, to improve your page SEO for the keyword you searched. Mozbar highlights the most important fixes with a red icon that will has the greatest impact on your page optimization score. With every fix there is a “how to optimize” button that can help you with optimization.
On-Page content suggestions:
In this tab you will see further suggested topics/keywords, related to the keyword you queried. You can use these suggested topics and keywords in your content to further increase your content’s relevancy with the keyword selected. These suggested topics/keywords are arranged in descending order of relevancy.
Moz main tools
Although, Mozbar extension provides all the necessary tools to analyze your webpage, compare your content with competitors, optimize your web page to improve domain authority and rank it higher, there are still some tools that Moz provides to its subscribed customers that can further help you with your SEO.
These tools can be accessed by going to the following URL, analytics.moz.com/pro and logging in to your Moz account. It's free to create an account.
Once logged in, you will be able to use the following Moz pro tools:
Link explorer can help you track your back links by pulling link data based on:
You can extract data from your competitor’s website and work on your link building strategy to improve your own back links using the link explorer.
The overview section of the link explorer will provide you with the following data:
1. An easy to read analysis of the link data for the website you researched.
2. It will show you the total number of keywords this web page is ranking under.
The inbound links tab will provide further insight into specific links to this web page. You can filter by link source, link type, and link state to further segment your data.
In the linking domains section Moz will provides you with all the domains linking to your website along with information like:
Moz keyword explorer is one of the best tools to search for keywords. You can use the keyword explorer to:
In the overview section of keyword explorer you will be provided with data like:
In the keyword suggestions tab, you get all the relevant keywords related to your searched keyword. They are arranged in descending order of relevancy. Along with relevancy Moz will also provide you with the monthly search volume. You can also click on the search icon in front of every suggested keyword to see its difficulty and other relative information.
The SERP analysis tab will provide the search results displayed on the first page of Google. Along with every search result you will find information like page authority, domain authority, total number of links and page score.
On-Page grader is just like page optimizations tool in Mozbar extension. It can provide you with the on-page score of a website for a specific keyword and can also suggest some “Fixes” to improve your site’s score.
For every suggestion there is a dropdown showing, in detail, the page's problems and how to fix them.
The on-demand crawl feature of Moz is one of the best features you can use to discover problems with your site. Enter the URL of a certain web page in the on-demand crawler tab and Moz will analyze the website and suggest fixes in the crawl report.
Every recommendation will have a drop down button in front of it, which will briefly describe the problem and suggest the solution.
Rank checker tool will help you track your website’s ranking. Rank checker will ask you to put the exact URL of your website and the keyword you want to target. Once you have entered these details, rank checker will provide the following data about your website.
In this complete guide on Moz pro tools and Mozbar pro extension, we discussed all the important SEO features provided by the Moz team. We have discussed in detail:
Mozbar and Moz pro tools are some of the most powerful SEO tools on the market. When used correctly, that are bound to show SEO results. If you still have questions regarding any tool, than you can checkout the Moz blog. Moz provides in depth detail and tutorials for all their tools, so you can use all these tools to their fullest potential.
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