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Recently, I found a logo design tool that checks off features I look for in a logo maker as well as some other neat tricks.
My Free Logo Maker: Onboarding
The homepage on the page load is crisp and provides all of the information you really need to know -- it's 100% free; enter your company name to get started.
As you scroll down it then goes into the features:
Several testimonials are provided instantly giving the site credibility as a real tool used by real people.
A second call-to-action makes it easy for users who were just convinced by the features to get started now.
The addition of the Sand Dollar Consulting LTD image provides an idea of the logo quality and the ability for branded merchandise.
The next section contains cards with individual features offered on the site for anyone interested in learning more.
The next section is a carousel that indicates the logos created on this site will look good on different products.
The last thing on the page is another call to action with the same requirement as the other two -- enter your company name.
Logo Creation Tool
Step 1: Select your company's industry
Enter the name of your company and you are asked to specify your industry.
Step 2: Pick the logos you like
Then you can choose 5 logos that you like.
Step 3: Choose the colors you want
Now you can choose the color of your logo. Hover over each color to see a brief adjective description of the color's description.
Step 4: Confirm your company name and add a slogan
It's time to specify an additional slogan.
Step 5a: Pick symbol categories for the logo
Then select a general category of logo symbols you want to use.
Step 5b: Or pick the symbols yourself
Or click "I want to pick my own symbols", select one of the category bubbles, then choose one of the provided symbols.
Step 6: Choose the logo(s) you like
Generated logos will appear on your screen with the Company name, color scheme, and symbols you specified.
Step 7: Edit the logo as you see fit
Click on one to customize and you'll see the ability to edit the logo and look at suggestions. The image above shows suggestions for different symbols.
Click on the other options such as Pallete or Layout to continue editing.
Step 8: View how the logo looks on different products
Scroll down on the right-side panel to see the custom logo placed on cardstock, email signatures, and t-shirts.
Step 9: Create an account to download the logo
Save your logo by creating a free account.
My Free Logo Maker: Features
You can see and download all of the logo files, social media images, and letterheads generated with your logo once logged in.
There are seven branding options in total.
Download the logo files to get access to a "Get Started Page" in addition to Print and Web folders, each with color, color with background, white, and black logos in PDF, ESP, PNG, and SVG formats.
Other Branding Options
You can also select the other branding options.
Unfortunately, I was met with a loading screen that never loaded when I clicked on any of the branded previews.
My Free Logo Maker: User Retention
As for user retention, there is very little but it fits with the current nature of the product.
It's a free logo maker that only requires an email address.
The only reason for the user to log back in is if they want to access any of the other branding options.
Additionally, they could log back if they are interested in updating their existing logo.
I did notice add-ons listed on the "Getting Started Guide" but I was unable to find any add-ons once logged in.
However, I did find that they are looking to make money through add-ons eventually so the add-ons may not be available yet.
Logos next to the testimonials
I would suggest showing the logos created through the site next to each of the testimonials.
As a customer, I want to see the real logos generated from the site next to the people who used the product.
Add a favicon file to the downloads
Favorite icons or favicons are the little logos that appear on the left side of a browser tab.
Consider adding an additional ICO file to nicely round out the already extensive image downloads.
Place a login button in the footer
Add a login link to the footer so users can log back in easily without having to click on the onboarding page and then the side navbar.
Send an email after registration
I would suggest sending an automated email after a user registers filled with the information stated on the "What You Get" page or in the downloaded "Getting Started Guide" HTML file.
It's easy for a customer to never visit or click on these pages.
So a quick branded email restating "What You Get" could increase users signing back in to find those features.
Send a feedback email once they download their logo
Sending a feedback email could help gain more insight into the user flow and functionality.
It's also a good place to get new ideas for new features.
Get rid of the link listed under Add-ons in the "Getting Started Guide" HTML file
The link to learn more about package add ons goes to a page that no longer exists.
Overall, this is a very well-thought-out product.
It seemingly has a good product-market fit by offering itself as a free logo maker with the customizations of a paid tool.
The pages are very clean and easy to navigate. The logos are unique and not "cookie-cutter".
The things that set it apart from its competition is not that it's 100% but that:
There are a few bugs that need to be fixed, but overall I really liked this product and would recommend others to try it out.
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